June 25, 2009 (310) 372-0388, www.tbrnews.com Volume 33 Number 21

Real Estate Profile
by Jennifer Evans

Boyd E. Jeffery is still coming down from
the high he felt last week during the opening
celebration of his new company,
William Shaw Real Estate Services, in
which nearly 100 people showed up to eat
burgers and discuss local real estate. “It was
amazing to have that many people show up
and express their support,” Jeffery said. “It
was just a good-karma party.”

Jeffery said that his company, William
Shaw, a family name of Jeffery’s, is best
described as a one-stop shop, an umbrella
of services that include real estate sales and
advice, as well as investment and development
opportunities.

“William Shaw is about giving people
advice and helping them develop a plan so
they are not so afraid of what is happening
with the current market. If they have a one-
or two- or even five- or 10-year plan, their
anxiety level goes down tremendously,”
Jeffery said. “Right now that is what people
need, they need to be informed and have a
plan so they feel comfortable. I am not in a
position where I need to convince a client to
buy or sell if it is not the right time for them.
I would rather give them advice that will
benefit them for the long run, because I
want them to be my clients for years to
come.”

Following his grand opening party 
June 16 at an eatery in downtown Manhattan
Beach, Jeffery said he has already had a
positive response from his clients.

“I have several meetings set up with people
who just need some advice. My goal
will be to find out what they need and what
is best for their family in the coming
months or years,” he said, adding that the
current market isn’t necessarily about making
money. “This market isn’t about buying
and then selling again in two years. It’s
about helping the client figure out if it is a
good time to buy and if it is, then the goal is
about finding a place that they will want to
stay in for a while.”

An active Realtor since 1997, Jeffery
had more than $180 million in sales from
about 1997 until about 2005 when he decided
to slow down and start a family. In 2007,
he became acquainted with Dave Odle, a
well-known local developer and builder,
who took Jeffery under his wing. “Dave has
such a good reputation for high-quality
homes and I was really fortunate to be associated
with his work,” Jeffery said.

Later he developed a working relationship
with builder Gary Hyatt, who specializes
in building homes in the sand section of
Manhattan Beach. The two of them recently
completed a project located on Marine
Street and while other Realtors represented
both buyers, both buyers attended the opening
party for Jeffery’s new company. “This

just tells me how much support I have and
happy the people were with the property
they purchased,” Jeffery said. “We develop
our properties with a higher quality. We use
seamless windows, stone flooring, steel
roof, glass garage doors, and materials and
upgrades that cost more and that are a higher
quality. Because of this, I may not make
as much money in the short term, but for me
it’s not about the short term, it is about
building a positive reputation that people
can trust.”

His Web site, www.WSrealestateservices.com,
is an interactive Web site that
posts daily blogs and articles relating to the
real estate market. It also explains the differences
in marketing approaches for each
of the beach cities.

“There is so much information out there
and I think that is what is so scary because
you don’t know what to believe,” he said. “I
try to post four articles each week regarding
the real estate and economy from four different
publications, and then I write a blog
about my reaction to the articles and I
encourage people to post their thoughts. I
want to create an open forum in which people
can voice their opinion and perhaps
have their questions or concerns answered.”